Description
Asahi is a leading brewer in Japan with an estimated 36.5% market share by volume in Japan’s beer and beer-like market, led by its Asahi Super Dry beer brand. It also operates a wide range of acholic and soft beverage products as well as packaged foods, mainly in Japan. It has made inroads into Europe through acquisitions of SABMiller’s brands including Peroni and Pilsner Urquell in Western and Central Europe in 2016 and 2017. The acquisition of Carlton United Breweries has granted Asahi the leading market share in Australia’s beer market with Great Northern the leading brand. East Asia including China and Southeast Asia are the other overseas markets where Asahi is growing. Overseas business represents nearly half of the group sales and 60% of business profits.
